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Marketing Research & Strategy
1. Introduction to the course
1. Introduction to market research and strategy (2:31)
2. Marketing Mix Concepts
1. Marketing Concepts (11:05)
2. Marketing Mix Developed (13:21)
3. Marketing Research
1. Marketing Research Techniques - part 1 (9:35)
2. Marketing Research Techniques - part 2 (14:47)
3. Applying Market Research to Segmentation (13:24)
4. Market Research for the Mix (13:39)
4. Strategic Marketing Research
1. Deciding on the Mix (16:33)
2. Deciding on the Marketing Segment Mix (5:41)
5. Conclusion
1. Conclusion (1:02)
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1. Marketing Concepts
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