Section 1 - What to expect from this SEO/SMM Course
Section 2: Keyword Research
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2. Breaking down our SEO steps into 3 phases (2:16)
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3. Long-tail vs. short-tail keywords (8:19)
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4. Introduction to the Google keyword tool for SEO (11:56)
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5. Google voice SEO & Answer-box SEO (4:53)
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6. Three other SEO keyword tools - just to give you more options (2:18)
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7. Keyword density vs. keyword stuffing and tools to correctly manage it (7:39)
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8. Creating a full list of SEO keywords to rank for and tracking them (8:52)
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9. 13-step SEO keyword research checklist (5:43)
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10. Keywords exercise & test to further cement this part of SEO knowledge (3:32)
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11. Final keyword tests's answers to see how I think about the keywords (10:42)
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12. Building long-term keyword authority in your niche keywords (8:50)
Section 3. Local SEO and Ecommerce SEO
Section 4: Setting up Google Search Console Tools
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16. Setting up your Google Search Console - formerly known as Webmaster Tools (3:18)
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17. Creating your sitemap.xml (4:22)
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18. Submitting new URLs and checking for page status and indexing (1:53)
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19. Where your pages are ranking and page/query performance (4:19)
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20. User experience section of Google Search Console (3:51)
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21. Google Analytics introduction - useful in all your online marketing (9:19)
Section 5: On-Page SEO to get high CTR from search result page
Section 6: On-page SEO: Beginner to savvy and advanced strategies
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25. How to set up the Yoast plugin for SEO (5:47)
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26. Setting your SEO meta tags with Yoast in WordPress or directly in HTML (2:57)
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27. Shopify SEO - setting title and description for Ecommerce (7:54)
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28. Change in Google use of meta tags (6:27)
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29. No-follow vs. follow links (5:27)
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30. ADVANCED inner-page links: From a page to same page! Extra SEO boost
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31. No-follow SEO update and the new UGC and Sponsored attributes (3:14)
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32. Creative uses of the nofollow tag on your website (4:34)
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33. Title tooltip tag for SEO (1:31)
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34. Image ALT tag for SEO (1:37)
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35. Cornerstone SEO pages that get shared more and rank better (5:26)
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36. Website load speed plugin to boost SEO (1:53)
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37. Another website speed plugin to speed up WordPress even more (8:17)
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38. Result in traffic weeks after optimizing my site speed to a 90+ score (1:04)
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39. Automatically translate your site, rank in other languages & get more traffic (7:05)
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40. Google E.A.T (5:25)
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41. Revive Old Posts plugin for social sharing, scheduling & SEO boost (5:17)
Section 7: Off-page SEO and smart SEO
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42. Off-page SEO section introduction (1:50)
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43. Google SEO for new websites & Google Citations (6:13)
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43. How to get links on Wikipedia (6:33)
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44. 8 ways to get good links by getting publicity (4:59)
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45. What makes a link good for SEO (6:16)
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46. Guest-blogging for SEO - how to do it properly (3:52)
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47. Link-begging introduction. The brute-force approach that will never stop working (5:06)
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48. SEO competitor link research (2:48)
Section 8: Common SEO mistakes to avoid
Section 9: SEO tools
Section 10: Additional SEO strategies to rank higher and be smarter about SEO
Section 11: Combining on-page SEO and Sales Copywriting
Section 12: Different way of looking at things at the moment
Section 13: Setting up your site
Section 14- SMM (Social Media Marketing) Fundamentals and Good Practices
Section 15: Creating your own show on social media
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68. Why a show - some students get confused (1:06)
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69. Introduction to building your own show (1:14)
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70. Advanced content repurposing with strategies that work today & in the future (4:17)
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71. Goals for your show (4:45)
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72. Monetization for your show (4:23)
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73. Deciding on a solo show or a show with guests (4:38)
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74. Topic coverage: Evergreen vs. current topics (4:35)
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75. Example of a site that is newsy and evergreen (2:25)
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76. What you can outsource for a show (3:09)
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77. Daily, monthly or weekly show (5:26)
Section 16: Live Youtube show or Live Facebook show
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78. Introducing live shows for maximum engagement and sales (2:22)
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79. Encoding software for live streaming and mobile options (3:39)
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80. How to set up your encoding software settings (1:59)
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81. How to send your live stream to 30 different social sites with one stream (2:45)
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82. Tips for a successful live show (4:37)
Section 17: Brief Introduction to 4 other social media platforms
Section 18: Writing headlines to get social and SEO attention
Section 19: Extra strategies to maximize your referrals and sharing
Section 20: Instagram Marketing
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90. Instagram marketing section introduction (1:13)
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91. Different possible posts on Instagram (3:56)
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92. How the feed algorithm works and tips to take advantage of it (5:39)
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93. Explore and discover algorithm and how to go trending (5:31)
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94. Instagram reels (1:26)
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95. Carousel posts, when and how to use them for most engagement (3:21)
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96. Introduction to Instagram stories (2:53)
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97. Whom you should follow and network with (2:25)
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98. Case study of hiring influencers for Instagram marketing (6:24)
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99. Enabling insights (2:50)
Section 21: TikTok Marketing and TikTok Ads
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100. TikTok marketing section introduction (0:31)
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101. Explaining the accounts shown in this course (1:58)
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102. First thing after you create your account - correctly creating a screen name (2:42)
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103. Importing your friends to build up an initial audience (2:30)
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104. What to expect when you are just starting out (3:22)
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105. Using TikTok hashtags (4:37)
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106. Example how I find many good hashtags and use them (6:47)
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107. Results of posting 24 hours later - 200 views! (1:39)
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108. Joining TikTok challenges and trending hashtags (1:43)
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109. Networking, commenting, liking (3:44)
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110. Influencer marketing for Fiverr what when it is too early
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111. Stand for your phone (1:39)
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112. Microphones (1:59)
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113. TikTok ad account setup (3:10)
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114. Creating your first ad (10:08)
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115. Setting up an ad with the more advanced options (6:00)
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116. Troubleshooting (2:35)
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117. My ad results - 0.15/follower (5:09)
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118. Showing more results of what it took to get 1,000 followers (4:38)
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119. The big strategy for growth using ads (1:37)
Section 22: Twitter Marketing
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120. Twitter marketing section introduction (4:33)
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121. Branding your Twitter page like a professional (6:31)
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122. What to do on Twitter on day 1 (7:15)
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123. Tweet formula: How much and what types of content to tweet (5:55)
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124. Using hashtags in your social media updates (2:46)
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125. Twitter: How to consistently rank in hashtag searches & automate it w/Wordpress (6:43)
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126. Ideal tweet length to maximize engagement and retweets (2:03)
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127. Ideal number of hashtags to use in a tweet to amplify sharing & engagement (2:00)
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128. Best days and times to tweet (2:11)
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129. Make your own business hashtag (2:15)
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131. Strategies for pinned tweets
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132. Influencer marketing tip using Twitter lists (3:57)
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133. How to get many people to share your work with the "tweetables" strategy (5:46)
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134. Twitter Automation with SocialOomph.com & (4:21)
Section 23: Facebook Marketing
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134. Facebook marketing section introduction (2:39)
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135. How to sell using existing groups on Facebook (6:44)
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136. Facebook groups vs. Facebook business pages vs. Fan pages (4:31)
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137. How the Facebook algorithm works (4:17)
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138. How to make engagement beget more engagement (3:44)
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139. Easiest Facebook marketing: From your own personal page (4:11)
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140. How Facebook is becoming the new LinkedIn (3:01)
Section 24: Facebook Groups
Section 25: Setting up your Facebook page
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146. Facebook page section introduction (1:32)
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147. Beginning to set up your Facebook page (2:20)
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148. Page banner size (2:28)
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149. Setting the brand image (1:37)
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150. Facebook page call to action button and about section (3:41)
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151. Creating a store on your Facebook page (6:04)
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152. 2 EXAMPLES of well-run Facebook pages for two different types of businesses (5:39)
Section 26: How to go viral on Facebook
Section 27: How to use viral memes to go viral and boost sharing
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156. Introduction to using memes in your online marketing (1:07)
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157. How to begin finding viral memes to post on your social media (3:17)
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158. How to create your own image memes in minutes and for free (2:29)
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159. How to create your own gifs to go viral (2:34)
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160. ADVANCED: Image SEO strategy for branding, sales, and SEO boost (8:17)
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161. Create one place to host all your social media links for easy sharing (6:20)
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162. How to go viral by creating your affiliate program with many people promoting it (5:09)
Section 28: YouTube Marketing
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163. YouTube section introduction (1:24)
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164. How a professional would approach promotion of a single YouTube video (4:25)
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166. YouTube SEO introduction (4:51)
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167. YouTube On-Page SEO (3:45)
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168. Introducing the YouTube recommendation algorithm (4:46)
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169. Strategy for getting views from the YouTube recommendation algorithm (5:29)
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170. Special plugin to get insights on your and competitors videos on YouTube (3:42)
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171. How to get more views on YouTube (14:16)
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172. Overview of my YouTube channel to give you ideas for how you can grow on YouTube (6:34)
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173. Client case study: Choosing a YouTube influencer niche and monetizing it (5:20)
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174. Using hashtags in video titles (5:13)
Section 29: Social Media Marketing calendar
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175. Section introduction - creating a social media marketing calendar and beyond (1:46)
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176. How to get the pretty social media marketing calendar for your own use (3:12)
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177. Overview of potential goals and strategies (5:36)
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178. Social media marketing calendar to help you manage your online marketing (16:36)
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179. Once you have a calendar, steps to ease into outsourcing & prerequisites (3:35)
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180. Automation vs. outsourcing vs. being present vs. all of the above (3:07)
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181. How long each type of posting takes (3:27)
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182. When you should not have a social media calendar for your online marketing (5:38)
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Bonus Lecture: Adding themes to your calendar (5:33)
Section 30: Email Marketing & auto-responder - Intro and basic set up
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183. Email marketing as part of your overall online marketing (3:15)
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184. Discussing MailChimp and pros and cons of other email marketing providers (1:37)
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185. Designating a list (4:10)
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186. Technically setting up the autoresponder in MailChimp (2:25)
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187. First email of the autoresponder that can actually get your leads on a call (9:59)
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188. Second autoresponder email (7:58)
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189. Third, fourth, fifth and further emails in your autoresponder (9:54)
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190. Your giveaway offer (1:33)
Section 31: For Ecommerce and selling products
Section 32: Affiliate Marketing
Section 33: Event Marketing Strategy
Section 34: Selling books and other products on Amazon
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196. Section introduction (1:19)
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197. How to write a book to become a best seller even if you are a bad writer (6:12)
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198. Most effective ways to promote your book on Amazon (7:39)
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200. NEW! Amazon SEO ranking factors (7:06)
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201. What I did to become a 3-time bestseller & generate spikes of book sales (15:51)
Section 35: Briefly about Paid Ads since this course is about free marketing strategies
Section 36: Introduction to Marketing (Beginners please watch this first)
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203. Marketing fundamentals section introduction (1:04)
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204. History and economic roots of marketing (3:50)
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205. Seth Godin and the concept of the Purple Cow (3:44)
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206. How to identify your target market (4:00)
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207. A/B testing and how to increase conversion rates & relation to sales funnels (7:25)
Section 37: Identifying KPIs (Key Performance Indicators)
Section 39: Web Marketing Strategy course conclusion
