Online Marketing: SEO & Social Media Marketing Strategy
2024 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO
What you'll learn
- Reach 1,000,000+ people with your marketing by combining the savviest SEO and social media strategies
- Get ahead of your competitors with creative SEO strategies like voice SEO for 2024
- Top social media marketing strategies to brand yourself and your business as an authority
- Get publicity and press coverage from large publications, radio shows, and podcasts
- Increase the sales conversion rate of your site visitors for immediate revenue boost
- SEO and social media courses in one great online marketing course
- Create an effective online marketing strategy that will help you grow your business and beat competition
Course content
39 sections • 223 lectures • 17h 42m total length
- 1. Breaking down our SEO steps into 3 phases (2:16)
- 2. Long-tail vs. short-tail keywords (8:19)
- 4. Introduction to the Google keyword tool for SEO (11:56)
- 4. Google voice SEO & Answer-box SEO (4:53)
- 6. Three other SEO keyword tools - just to give you more options (2:18)
- 7. Keyword density vs. keyword stuffing and tools to correctly manage it (7:39)
- 8. Creating a full list of SEO keywords to rank for and tracking them (8:52)
- 9. 13-step SEO keyword research checklist (5:43)
- 10. Keywords exercise & test to further cement this part of SEO knowledge (3:32)
- 11. Final keyword tests's answers to see how I think about the keywords (10:42)
- 12. Building long-term keyword authority in your niche keywords (8:50)
- 16. Setting up your Google Search Console - formerly known as Webmaster Tools (3:18)
- 17. Creating your sitemap.xml (4:22)
- 18. Submitting new URLs and checking for page status and indexing (1:53)
- 19. Where your pages are ranking and page/query performance (4:19)
- 20. User experience section of Google Search Console (3:51)
- 21. Google Analytics introduction - useful in all your online marketing (9:19)
- 25. How to set up the Yoast plugin for SEO (5:47)
- 26. Setting your SEO meta tags with Yoast in WordPress or directly in HTML (2:57)
- 27. Shopify SEO - setting title and description for Ecommerce (7:54)
- 28. Change in Google use of meta tags (6:27)
- 29. No-follow vs. follow links (5:27)
- 30. ADVANCED inner-page links: From a page to same page! Extra SEO boost
- 31. No-follow SEO update and the new UGC and Sponsored attributes (3:14)
- 32. Creative uses of the nofollow tag on your website (4:34)
- 33. Title tooltip tag for SEO (1:31)
- 34. Image ALT tag for SEO (1:37)
- 35. Cornerstone SEO pages that get shared more and rank better (5:26)
- 36. Website load speed plugin to boost SEO (1:53)
- 37. Another website speed plugin to speed up WordPress even more (8:17)
- 38. Result in traffic weeks after optimizing my site speed to a 90+ score (1:04)
- 39. Automatically translate your site, rank in other languages & get more traffic (7:05)
- 40. Google E.A.T (5:25)
- 41. Revive Old Posts plugin for social sharing, scheduling & SEO boost (5:17)
- 42. Off-page SEO section introduction (1:50)
- 43. Google SEO for new websites & Google Citations (6:13)
- 43. How to get links on Wikipedia (6:33)
- 44. 8 ways to get good links by getting publicity (4:59)
- 45. What makes a link good for SEO (6:16)
- 46. Guest-blogging for SEO - how to do it properly (3:52)
- 47. Link-begging introduction. The brute-force approach that will never stop working (5:06)
- 48. SEO competitor link research (2:48)
- 68. Why a show - some students get confused (1:06)
- 69. Introduction to building your own show (1:14)
- 70. Advanced content repurposing with strategies that work today & in the future (4:17)
- 71. Goals for your show (4:45)
- 72. Monetization for your show (4:23)
- 73. Deciding on a solo show or a show with guests (4:38)
- 74. Topic coverage: Evergreen vs. current topics (4:35)
- 75. Example of a site that is newsy and evergreen (2:25)
- 76. What you can outsource for a show (3:09)
- 77. Daily, monthly or weekly show (5:26)
- 78. Introducing live shows for maximum engagement and sales (2:22)
- 79. Encoding software for live streaming and mobile options (3:39)
- 80. How to set up your encoding software settings (1:59)
- 81. How to send your live stream to 30 different social sites with one stream (2:45)
- 82. Tips for a successful live show (4:37)
- 90. Instagram marketing section introduction (1:13)
- 91. Different possible posts on Instagram (3:56)
- 92. How the feed algorithm works and tips to take advantage of it (5:39)
- 93. Explore and discover algorithm and how to go trending (5:31)
- 94. Instagram reels (1:26)
- 95. Carousel posts, when and how to use them for most engagement (3:21)
- 96. Introduction to Instagram stories (2:53)
- 97. Whom you should follow and network with (2:25)
- 98. Case study of hiring influencers for Instagram marketing (6:24)
- 99. Enabling insights (2:50)
- 100. TikTok marketing section introduction (0:31)
- 101. Explaining the accounts shown in this course (1:58)
- 102. First thing after you create your account - correctly creating a screen name (2:42)
- 103. Importing your friends to build up an initial audience (2:30)
- 104. What to expect when you are just starting out (3:22)
- 105. Using TikTok hashtags (4:37)
- 106. Example how I find many good hashtags and use them (6:47)
- 107. Results of posting 24 hours later - 200 views! (1:39)
- 108. Joining TikTok challenges and trending hashtags (1:43)
- 109. Networking, commenting, liking (3:44)
- 110. Influencer marketing for Fiverr what when it is too early
- 111. Stand for your phone (1:39)
- 112. Microphones (1:59)
- 113. TikTok ad account setup (3:10)
- 114. Creating your first ad (10:08)
- 115. Setting up an ad with the more advanced options (6:00)
- 116. Troubleshooting (2:35)
- 117. My ad results - 0.15/follower (5:09)
- 118. Showing more results of what it took to get 1,000 followers (4:38)
- 119. The big strategy for growth using ads (1:37)
- 120. Twitter marketing section introduction (4:33)
- 121. Branding your Twitter page like a professional (6:31)
- 122. What to do on Twitter on day 1 (7:15)
- 123. Tweet formula: How much and what types of content to tweet (5:55)
- 124. Using hashtags in your social media updates (2:46)
- 125. Twitter: How to consistently rank in hashtag searches & automate it w/Wordpress (6:43)
- 126. Ideal tweet length to maximize engagement and retweets (2:03)
- 127. Ideal number of hashtags to use in a tweet to amplify sharing & engagement (2:00)
- 128. Best days and times to tweet (2:11)
- 129. Make your own business hashtag (2:15)
- 131. Strategies for pinned tweets
- 132. Influencer marketing tip using Twitter lists (3:57)
- 133. How to get many people to share your work with the "tweetables" strategy (5:46)
- 134. Twitter Automation with SocialOomph.com & (4:21)
- 134. Facebook marketing section introduction (2:39)
- 135. How to sell using existing groups on Facebook (6:44)
- 136. Facebook groups vs. Facebook business pages vs. Fan pages (4:31)
- 137. How the Facebook algorithm works (4:17)
- 138. How to make engagement beget more engagement (3:44)
- 139. Easiest Facebook marketing: From your own personal page (4:11)
- 140. How Facebook is becoming the new LinkedIn (3:01)
- 146. Facebook page section introduction (1:32)
- 147. Beginning to set up your Facebook page (2:20)
- 148. Page banner size (2:28)
- 149. Setting the brand image (1:37)
- 150. Facebook page call to action button and about section (3:41)
- 151. Creating a store on your Facebook page (6:04)
- 152. 2 EXAMPLES of well-run Facebook pages for two different types of businesses (5:39)
- 156. Introduction to using memes in your online marketing (1:07)
- 157. How to begin finding viral memes to post on your social media (3:17)
- 158. How to create your own image memes in minutes and for free (2:29)
- 159. How to create your own gifs to go viral (2:34)
- 160. ADVANCED: Image SEO strategy for branding, sales, and SEO boost (8:17)
- 161. Create one place to host all your social media links for easy sharing (6:20)
- 162. How to go viral by creating your affiliate program with many people promoting it (5:09)
- 163. YouTube section introduction (1:24)
- 164. How a professional would approach promotion of a single YouTube video (4:25)
- 166. YouTube SEO introduction (4:51)
- 167. YouTube On-Page SEO (3:45)
- 168. Introducing the YouTube recommendation algorithm (4:46)
- 169. Strategy for getting views from the YouTube recommendation algorithm (5:29)
- 170. Special plugin to get insights on your and competitors videos on YouTube (3:42)
- 171. How to get more views on YouTube (14:16)
- 172. Overview of my YouTube channel to give you ideas for how you can grow on YouTube (6:34)
- 173. Client case study: Choosing a YouTube influencer niche and monetizing it (5:20)
- 174. Using hashtags in video titles (5:13)
- 175. Section introduction - creating a social media marketing calendar and beyond (1:46)
- 176. How to get the pretty social media marketing calendar for your own use (3:12)
- 177. Overview of potential goals and strategies (5:36)
- 178. Social media marketing calendar to help you manage your online marketing (16:36)
- 179. Once you have a calendar, steps to ease into outsourcing & prerequisites (3:35)
- 180. Automation vs. outsourcing vs. being present vs. all of the above (3:07)
- 181. How long each type of posting takes (3:27)
- 182. When you should not have a social media calendar for your online marketing (5:38)
- Bonus Lecture: Adding themes to your calendar (5:33)
- 183. Email marketing as part of your overall online marketing (3:15)
- 184. Discussing MailChimp and pros and cons of other email marketing providers (1:37)
- 185. Designating a list (4:10)
- 186. Technically setting up the autoresponder in MailChimp (2:25)
- 187. First email of the autoresponder that can actually get your leads on a call (9:59)
- 188. Second autoresponder email (7:58)
- 189. Third, fourth, fifth and further emails in your autoresponder (9:54)
- 190. Your giveaway offer (1:33)
- 196. Section introduction (1:19)
- 197. How to write a book to become a best seller even if you are a bad writer (6:12)
- 198. Most effective ways to promote your book on Amazon (7:39)
- 200. NEW! Amazon SEO ranking factors (7:06)
- 201. What I did to become a 3-time bestseller & generate spikes of book sales (15:51)
- 203. Marketing fundamentals section introduction (1:04)
- 204. History and economic roots of marketing (3:50)
- 205. Seth Godin and the concept of the Purple Cow (3:44)
- 206. How to identify your target market (4:00)
- 207. A/B testing and how to increase conversion rates & relation to sales funnels (7:25)
Apply the most effective SEO and social media Internet marketing strategies for 2024 and finally get the growth you've been hoping for!
Lost in your marketing? Did you hire freelancers with no results? Not sure what to do next?
This course will set you on the right path, help you choose the most effective marketing strategy, and show you how to implement it for your business.
If you become effective at promoting your business, the sky will be the limit.
LATEST COURSE UPDATE:
- Extra focus on SEO and winning with best long-tail keyword research
- Case studies of different companies & how they reached 1,000,000 users
- How to make cornerstone SEO pages that rank
- Write better headlines that increase click-through rates
- Full section on how to promote Amazon/Kindle books and become a best seller
- Growth hacking SEO strategies to make almost any page rank in top-10
- Improved audio/video quality
- Interview-based case study of how one client got millions of website visitors from Internet marketing
- Tools and plugins to help you implement your online marketing strategies like the Weglot translation plugin which helps your SEO in other languages and immediately helps you rank for additional keywords
* JOIN OVER 18,000 DELIGHTED STUDENTS WHO HAVE TAKEN THIS ONLINE MARKETING COURSE
WHAT MAKES THIS INTERNET MARKETING COURSE EFFECTIVE & HOW IT WORKS
This course combines SEO and social media to maximize the results of each in an intelligent way.
First, you will implement modern SEO for your blog, eCommerce, or business website that sets you up for boundless long-term potential while also getting you early results.
Next, you will build up your social media marketing to give your business amazing branding, drive sales and boost your SEO efforts.
This way, you will get branding, sales and traffic growth in all the best ways, making them work together in a succinct, effective and professional marketing strategy.
WHAT IS GROWTH HACKING?
Before you identify the marketing strategy most effective at growing your business, you must experiment with different marketing tactics. That process of experimentation is called growth hacking. It is the process by which you discover the best strategies that will work for your unique situation.
Growth hacking is essential in the early stages of start-up marketing when you don't yet know which marketing strategy will be best for your business.
PRACTICAL AND EFFECTIVE ONLINE MARKETING STRATEGIES TO GROW YOUR BUSINESS
All advice in this course comes from direct experience in my own business and Internet marketing work I've done for my clients. I know the ins and outs of every marketing strategy I teach because I've done these marketing strategies and they worked.
I also focus on helping you find the absolute best and most effective marketing strategies for your specific business so you don't waste time pursuing secondary marketing strategies and put your best effort into the most useful marketing strategies.
The strategies in this course work for me and thousands of my clients to find true growth, and they will work for you too.
INSTRUCTOR BACKGROUND
I've been an entrepreneur for 20 years, have personally coached over 1,000 entrepreneurs, taught 750,000 students online, and helped millions of entrepreneurs worldwide, some of whom created 6 and 7-figure businesses, and I can help you too.
I am an expert marketer, and I create winning marketing strategies for my clients on a daily basis. Now it is your turn to benefit from my Internet marketing strategies to grow your business and fulfill your dreams.
I am most fulfilled from my work when I see my clients grow their businesses. I made this course to help business owners grow their companies to tremendous heights.
AMAZING VALUE: OVER 16 HOURS OF VIDEO AND OVER 200 LECTURES
This online marketing course is comprehensive. It will make you a great marketer in a short amount of time. You will learn top social media marketing strategies, SEO (search engine optimization), how to get publicity for your business, effective offline marketing strategies, and everything in-between.
After you complete the course, you will have a well-rounded understanding of all marketing strategies, and most importantly you will be able to choose and correctly implement the most effective strategies to grow your business.
GET A CAREER BOOST WITH A CERTIFICATE OF COMPLETION
After completing 100% of this marketing strategy course, you will be emailed a certificate of completion. You can show it as proof of your expertise in SEO and social media and that you have completed a certain number of hours of instruction on the topic of marketing strategies.
If you want to get a marketing job or freelancing clients, a certificate from this course can help you appear as a stronger candidate for marketing jobs.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
MONEY-BACK GUARANTEE
This SEO and social media marketing strategy course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.
Invest in your future. Enroll now and start growing your business.
Who this course is for:
- Entrepreneurs
- Small business owners