62. Ranking factor myths from Google staff

Digital Marketing Masterclass (SEO + SMM)

Section 1 - What to expect from this SEO/SMM Course

1. Welcome and let's begin (3:10)

Section 2: Keyword Research

2. Breaking down our SEO steps into 3 phases (2:16)
3. Long-tail vs. short-tail keywords (8:19)
4. Introduction to the Google keyword tool for SEO (11:56)
5. Google voice SEO & Answer-box SEO (4:53)
6. Three other SEO keyword tools - just to give you more options (2:18)
7. Keyword density vs. keyword stuffing and tools to correctly manage it (7:39)
8. Creating a full list of SEO keywords to rank for and tracking them (8:52)
9. 13-step SEO keyword research checklist (5:43)
10. Keywords exercise & test to further cement this part of SEO knowledge (3:32)
11. Final keyword tests's answers to see how I think about the keywords (10:42)
12. Building long-term keyword authority in your niche keywords (8:50)

Section 3. Local SEO and Ecommerce SEO

13. How SEO applies to YOUR business (3:02)
14. Ecommerce example for SEO (6:43)
14. Ecommerce example for SEO - Nicer Shorter (7:24)
15. How to promote a local service (5:23)

Section 4: Setting up Google Search Console Tools

16. Setting up your Google Search Console - formerly known as Webmaster Tools (3:18)
17. Creating your sitemap.xml (4:22)
18. Submitting new URLs and checking for page status and indexing (1:53)
19. Where your pages are ranking and page/query performance (4:19)
20. User experience section of Google Search Console (3:51)
21. Google Analytics introduction - useful in all your online marketing (9:19)

Section 5: On-Page SEO to get high CTR from search result page

22. On-page SEO introduction (5:51)
23. Influencing SEO ranking with intent-match strategy (6:26)
24. Writing enticing meta tags to increase Google search result page clickthrough (7:33)

Section 6: On-page SEO: Beginner to savvy and advanced strategies

25. How to set up the Yoast plugin for SEO (5:47)
26. Setting your SEO meta tags with Yoast in WordPress or directly in HTML (2:57)
27. Shopify SEO - setting title and description for Ecommerce (7:54)
28. Change in Google use of meta tags (6:27)
29. No-follow vs. follow links (5:27)
30. ADVANCED inner-page links: From a page to same page! Extra SEO boost
31. No-follow SEO update and the new UGC and Sponsored attributes (3:14)
32. Creative uses of the nofollow tag on your website (4:34)
33. Title tooltip tag for SEO (1:31)
34. Image ALT tag for SEO (1:37)
35. Cornerstone SEO pages that get shared more and rank better (5:26)
36. Website load speed plugin to boost SEO (1:53)
37. Another website speed plugin to speed up WordPress even more (8:17)
38. Result in traffic weeks after optimizing my site speed to a 90+ score (1:04)
39. Automatically translate your site, rank in other languages & get more traffic (7:05)
40. Google E.A.T (5:25)
41. Revive Old Posts plugin for social sharing, scheduling & SEO boost (5:17)

Section 7: Off-page SEO and smart SEO

42. Off-page SEO section introduction (1:50)
43. Google SEO for new websites & Google Citations (6:13)
43. How to get links on Wikipedia (6:33)
44. 8 ways to get good links by getting publicity (4:59)
45. What makes a link good for SEO (6:16)
46. Guest-blogging for SEO - how to do it properly (3:52)
47. Link-begging introduction. The brute-force approach that will never stop working (5:06)
48. SEO competitor link research (2:48)

Section 8: Common SEO mistakes to avoid

49. Common SEO mistakes: Don't make these (6:08)

Section 9: SEO tools

50. SEOQuake Chrome plugin to research competition (4:06)
51. SEO KeywordOptimizer tool for on-page text optimization (4:49)

Section 10: Additional SEO strategies to rank higher and be smarter about SEO

53. Google SEO trends for 2022 and what to focus on (3:26)
54. Advanced intent-match boosting strategy for ranking higher in Google search (4:04)
55. Are views a ranking factor? (4:45)
56. Leveraging recommendation algorithms (8:01)
57. Common question: Should you have a blog? (4:44)

Section 11: Combining on-page SEO and Sales Copywriting

58. Introducing on-page SEO and combining it with sales copywriting (1:43)
59. CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO (6:49)
60. EXAMPLE of a sales page that balances SEO and conversion optimization (4:21)
61. How to increase sales by adding scarcity (3:04)

Section 12: Different way of looking at things at the moment

62. Ranking factor myths from Google staff (4:41)

Section 13: Setting up your site

63. How to set up your website professionally and on your own (3:57)
64. How to choose a domain name (8:16)

Section 14- SMM (Social Media Marketing) Fundamentals and Good Practices

65. Social media marketing introduction (3:38)
66. Social media marketing mistakes (4:20)
67. Social media marketing exercise that can get you significant traffic (3:01)

Section 15: Creating your own show on social media

68. Why a show - some students get confused (1:06)
69. Introduction to building your own show (1:14)
70. Advanced content repurposing with strategies that work today & in the future (4:17)
71. Goals for your show (4:45)
72. Monetization for your show (4:23)
73. Deciding on a solo show or a show with guests (4:38)
74. Topic coverage: Evergreen vs. current topics (4:35)
75. Example of a site that is newsy and evergreen (2:25)
76. What you can outsource for a show (3:09)
77. Daily, monthly or weekly show (5:26)

Section 16: Live Youtube show or Live Facebook show

78. Introducing live shows for maximum engagement and sales (2:22)
79. Encoding software for live streaming and mobile options (3:39)
80. How to set up your encoding software settings (1:59)
81. How to send your live stream to 30 different social sites with one stream (2:45)
82. Tips for a successful live show (4:37)

Section 17: Brief Introduction to 4 other social media platforms

83. Four marketing hacks to promote anything in a scalable way (11:38)
85. Reddit (5:12)
86. Forums (4:38)
84. Quora marketing to get immediate traffic to your website and videos (5:24)

Section 18: Writing headlines to get social and SEO attention

87. How to get higher social media post click-throughs by writing better headlines (8:46)

Section 19: Extra strategies to maximize your referrals and sharing

88. How to get three different types of business referrals (5:20)
89. Net promoter score (6:29)

Section 20: Instagram Marketing

90. Instagram marketing section introduction (1:13)
91. Different possible posts on Instagram (3:56)
92. How the feed algorithm works and tips to take advantage of it (5:39)
93. Explore and discover algorithm and how to go trending (5:31)
94. Instagram reels (1:26)
95. Carousel posts, when and how to use them for most engagement (3:21)
96. Introduction to Instagram stories (2:53)
97. Whom you should follow and network with (2:25)
98. Case study of hiring influencers for Instagram marketing (6:24)
99. Enabling insights (2:50)

Section 21: TikTok Marketing and TikTok Ads

100. TikTok marketing section introduction (0:31)
101. Explaining the accounts shown in this course (1:58)
102. First thing after you create your account - correctly creating a screen name (2:42)
103. Importing your friends to build up an initial audience (2:30)
104. What to expect when you are just starting out (3:22)
105. Using TikTok hashtags (4:37)
106. Example how I find many good hashtags and use them (6:47)
107. Results of posting 24 hours later - 200 views! (1:39)
108. Joining TikTok challenges and trending hashtags (1:43)
109. Networking, commenting, liking (3:44)
110. Influencer marketing for Fiverr what when it is too early
111. Stand for your phone (1:39)
112. Microphones (1:59)
113. TikTok ad account setup (3:10)
114. Creating your first ad (10:08)
115. Setting up an ad with the more advanced options (6:00)
116. Troubleshooting (2:35)
117. My ad results - 0.15/follower (5:09)
118. Showing more results of what it took to get 1,000 followers (4:38)
119. The big strategy for growth using ads (1:37)

Section 22: Twitter Marketing

120. Twitter marketing section introduction (4:33)
121. Branding your Twitter page like a professional (6:31)
122. What to do on Twitter on day 1 (7:15)
123. Tweet formula: How much and what types of content to tweet (5:55)
124. Using hashtags in your social media updates (2:46)
125. Twitter: How to consistently rank in hashtag searches & automate it w/Wordpress (6:43)
126. Ideal tweet length to maximize engagement and retweets (2:03)
127. Ideal number of hashtags to use in a tweet to amplify sharing & engagement (2:00)
128. Best days and times to tweet (2:11)
129. Make your own business hashtag (2:15)
131. Strategies for pinned tweets
132. Influencer marketing tip using Twitter lists (3:57)
133. How to get many people to share your work with the "tweetables" strategy (5:46)
134. Twitter Automation with SocialOomph.com & (4:21)

Section 23: Facebook Marketing

134. Facebook marketing section introduction (2:39)
135. How to sell using existing groups on Facebook (6:44)
136. Facebook groups vs. Facebook business pages vs. Fan pages (4:31)
137. How the Facebook algorithm works (4:17)
138. How to make engagement beget more engagement (3:44)
139. Easiest Facebook marketing: From your own personal page (4:11)
140. How Facebook is becoming the new LinkedIn (3:01)

Section 24: Facebook Groups

141. What kind of groups you can sell from locally (1:59)
142. Starting to use local Facebook groups (1:24)
143. How to post products for sale (2:37)
144. Joining a BUY/SELL group (1:14)
145. Results of my own posting - case study (2:09)

Section 25: Setting up your Facebook page

146. Facebook page section introduction (1:32)
147. Beginning to set up your Facebook page (2:20)
148. Page banner size (2:28)
149. Setting the brand image (1:37)
150. Facebook page call to action button and about section (3:41)
151. Creating a store on your Facebook page (6:04)
152. 2 EXAMPLES of well-run Facebook pages for two different types of businesses (5:39)

Section 26: How to go viral on Facebook

153. Explaining the viral coefficient formula (2:44)
154. Viral coefficient calculator (2:38)
155. Ads having a role in virality (3:40)

Section 27: How to use viral memes to go viral and boost sharing

156. Introduction to using memes in your online marketing (1:07)
157. How to begin finding viral memes to post on your social media (3:17)
158. How to create your own image memes in minutes and for free (2:29)
159. How to create your own gifs to go viral (2:34)
160. ADVANCED: Image SEO strategy for branding, sales, and SEO boost (8:17)
161. Create one place to host all your social media links for easy sharing (6:20)
162. How to go viral by creating your affiliate program with many people promoting it (5:09)

Section 28: YouTube Marketing

163. YouTube section introduction (1:24)
164. How a professional would approach promotion of a single YouTube video (4:25)
166. YouTube SEO introduction (4:51)
167. YouTube On-Page SEO (3:45)
168. Introducing the YouTube recommendation algorithm (4:46)
169. Strategy for getting views from the YouTube recommendation algorithm (5:29)
170. Special plugin to get insights on your and competitors videos on YouTube (3:42)
171. How to get more views on YouTube (14:16)
172. Overview of my YouTube channel to give you ideas for how you can grow on YouTube (6:34)
173. Client case study: Choosing a YouTube influencer niche and monetizing it (5:20)
174. Using hashtags in video titles (5:13)

Section 29: Social Media Marketing calendar

175. Section introduction - creating a social media marketing calendar and beyond (1:46)
176. How to get the pretty social media marketing calendar for your own use (3:12)
177. Overview of potential goals and strategies (5:36)
178. Social media marketing calendar to help you manage your online marketing (16:36)
179. Once you have a calendar, steps to ease into outsourcing & prerequisites (3:35)
180. Automation vs. outsourcing vs. being present vs. all of the above (3:07)
181. How long each type of posting takes (3:27)
182. When you should not have a social media calendar for your online marketing (5:38)
Bonus Lecture: Adding themes to your calendar (5:33)

Section 30: Email Marketing & auto-responder - Intro and basic set up

183. Email marketing as part of your overall online marketing (3:15)
184. Discussing MailChimp and pros and cons of other email marketing providers (1:37)
185. Designating a list (4:10)
186. Technically setting up the autoresponder in MailChimp (2:25)
187. First email of the autoresponder that can actually get your leads on a call (9:59)
188. Second autoresponder email (7:58)
189. Third, fourth, fifth and further emails in your autoresponder (9:54)
190. Your giveaway offer (1:33)

Section 31: For Ecommerce and selling products

191. How to sell products online and offline (7:24)

Section 32: Affiliate Marketing

193. Affiliate marketing (4:35)
194. Good parts of affiliate marketing (2:29)

Section 33: Event Marketing Strategy

195. Leverage events for almost any business & How to do event marketing (7:10)

Section 34: Selling books and other products on Amazon

196. Section introduction (1:19)
197. How to write a book to become a best seller even if you are a bad writer (6:12)
198. Most effective ways to promote your book on Amazon (7:39)
200. NEW! Amazon SEO ranking factors (7:06)
201. What I did to become a 3-time bestseller & generate spikes of book sales (15:51)

Section 35: Briefly about Paid Ads since this course is about free marketing strategies

202. Ads overview: Facebook vs. LinkedIn vs. YouTube vs. Google Ads (12:05)

Section 36: Introduction to Marketing (Beginners please watch this first)

203. Marketing fundamentals section introduction (1:04)
204. History and economic roots of marketing (3:50)
205. Seth Godin and the concept of the Purple Cow (3:44)
206. How to identify your target market (4:00)
207. A/B testing and how to increase conversion rates & relation to sales funnels (7:25)

Section 37: Identifying KPIs (Key Performance Indicators)

208. Defining KPI and examples of KPI in online marketing (5:34)
209. KPI for innovative start-ups in every part of their process (13:17)

Section 39: Web Marketing Strategy course conclusion

Quiz 1: Course conclusion quiz
Bonus Lecture

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62. Ranking factor myths from Google staff

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