Product Management for Maximum Impact
Product Management Videos, Insights, Success Metrics
What you'll learn
- What Products are, how you manage product, and what defines and makes product successful
- Product Manager role (PM), key skills and responsibilities of Product Manager
- What distinguishes good Product Manager from bad Product Manager
- Who Product Manager is, what product manager is ultimately responsible for
- What makes an effective Product Manager
- New Product Success as a multiple of Market, Team, Product, and Luck
- Growth Product Success as Number of Customers, Growth Rate, Virality and K factor
- Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost
- Key concepts around Product Management and Strategy
- Qualitative and quantitative aspects of Product Management
- Product lifecycle stages: New Product, Growth Product, Mature Product
Course content
11 sections • 16 lectures • 2h total length
1. Introduction
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2. Core Product Strategy Concepts
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3. Product Strategy Definition of Success
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4. Product Strategy and Product Lifecycle
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5. New Product Strategy
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6. Growth Product Strategy
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7. Mature Product Strategy
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8. Class Project
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9. Go To Market Strategy
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10. Conclusion
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BONUS: Case Studies!
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