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Search Engine Optimization (SEO) Online Training
Section 1 - What to expect from this SEO Course
1. Breaking down our SEO steps into 3 phases (2:16)
Section 2: Keyword Research
2. Long-tail vs. short-tail keywords (8:19)
3. Introduction to the Google keyword tool for SEO (11:56)
4. Google voice SEO & Answer-box SEO (4:53)
5. Three other SEO keyword tools - just to give you more options (2:18)
6. Keyword density vs. keyword stuffing and tools to correctly manage it (7:39)
7. Creating a full list of SEO keywords to rank for and tracking them (8:52)
8. 13-step SEO keyword research checklist (5:43)
9. Keywords exercise & test to further cement this part of SEO knowledge (3:32)
10. Final keyword tests's answers to see how I think about the keywords (10:42)
11. Building long-term keyword authority in your niche keywords (8:50)
Section 3. Local SEO and Ecommerce SEO
12. How SEO applies to YOUR business (3:02)
13. Ecommerce example for SEO (6:43)
14. Ecommerce example for SEO - Nicer Shorter (7:24)
15. How to promote a local service (5:23)
Section 4: Setting up Google Search Console Tools
16. Setting up your Google Search Console - formerly known as Webmaster Tools (3:18)
17. Creating your sitemap.xml (4:22)
18. Submitting new URLs and checking for page status and indexing (1:53)
19. Where your pages are ranking and page/query performance (4:19)
20. User experience section of Google Search Console (3:51)
21. Google Analytics introduction - useful in all your online marketing (9:19)
Section 5: On-Page SEO to get high CTR from search result page
22. On-page SEO introduction (5:51)
23. Influencing SEO ranking with intent-match strategy (6:26)
24. Writing enticing meta tags to increase Google search result page clickthrough (7:33)
Section 6: On-page SEO: Beginner to savvy and advanced strategies
25. How to set up the Yoast plugin for SEO (5:47)
26. Setting your SEO meta tags with Yoast in WordPress or directly in HTML (2:57)
27. Shopify SEO - setting title and description for Ecommerce (7:54)
28. Change in Google use of meta tags (6:27)
29. No-follow vs. follow links (5:27)
30. ADVANCED inner-page links: From a page to same page! Extra SEO boost
31. No-follow SEO update and the new UGC and Sponsored attributes (3:14)
32. Creative uses of the nofollow tag on your website (4:34)
33. Title tooltip tag for SEO (1:31)
34. Image ALT tag for SEO (1:37)
35. Cornerstone SEO pages that get shared more and rank better (5:26)
36. Website load speed plugin to boost SEO (1:53)
37. Another website speed plugin to speed up WordPress even more (8:17)
38. Result in traffic weeks after optimizing my site speed to a 90+ score (1:04)
39. Automatically translate your site, rank in other languages & get more traffic (7:05)
40. Google E.A.T (5:25)
41. Revive Old Posts plugin for social sharing, scheduling & SEO boost (5:17)
Section 7: Off-page SEO and smart SEO
42. Off-page SEO section introduction (1:50)
43. Google SEO for new websites & Google Citations (6:13)
43. How to get links on Wikipedia (6:33)
44. 8 ways to get good links by getting publicity (4:59)
45. What makes a link good for SEO (6:16)
46. Guest-blogging for SEO - how to do it properly (3:52)
47. Link-begging introduction. The brute-force approach that will never stop working (5:06)
48. SEO competitor link research (2:48)
Section 8: Common SEO mistakes to avoid
49. Common SEO mistakes: Don't make these (6:08)
Section 9: SEO tools
50. SEOQuake Chrome plugin to research competition (4:06)
51. SEO KeywordOptimizer tool for on-page text optimization (4:49)
Section 10: Additional SEO strategies to rank higher and be smarter about SEO
53. Google SEO trends for 2022 and what to focus on (3:26)
54. Advanced intent-match boosting strategy for ranking higher in Google search (4:04)
55. Are views a ranking factor? (4:45)
56. Leveraging recommendation algorithms (8:01)
57. Common question: Should you have a blog? (4:44)
Section 11: Combining on-page SEO and Sales Copywriting
58. Introducing on-page SEO and combining it with sales copywriting (1:43)
59. CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO (6:49)
60. EXAMPLE of a sales page that balances SEO and conversion optimization (4:21)
61. How to increase sales by adding scarcity (3:04)
Section 12: Different way of looking at things at the moment
62. Ranking factor myths from Google staff (4:41)
Section 13: Setting up your site
63. How to set up your website professionally and on your own (3:57)
64. How to choose a domain name (8:16)
Section 14: Writing headlines to get social and SEO attention
65. How to get higher social media post click-throughs by writing better headlines (8:46)
Section 15: Extra strategies to maximize your referrals and sharing
66. How to get three different types of business referrals (5:20)
67. Net promoter score (6:29)
Section 16: For Ecommerce and selling products
68. How to sell products online and offline (7:24)
Section 17: Affiliate Marketing
69. Affiliate marketing (4:35)
70. Good parts of affiliate marketing (2:29)
Section 18: Event Marketing Strategy
71. Leverage events for almost any business & How to do event marketing (7:10)
Section 19: Selling books and other products on Amazon
72. Section introduction (1:19)
73. How to write a book to become a best seller even if you are a bad writer (6:12)
74. Most effective ways to promote your book on Amazon (7:39)
76. NEW! Amazon SEO ranking factors (7:06)
77. What I did to become a 3-time bestseller & generate spikes of book sales (15:51)
Section 20: Briefly about Paid Ads since this course is about free marketing strategies
78. Ads overview: Facebook vs. LinkedIn vs. YouTube vs. Google Ads (12:05)
Section 21: Introduction to Marketing (Beginners please watch this first)
79. Marketing fundamentals section introduction (1:04)
80. History and economic roots of marketing (3:50)
81. Seth Godin and the concept of the Purple Cow (3:44)
82. How to identify your target market (4:00)
83. A/B testing and how to increase conversion rates & relation to sales funnels (7:25)
Section 22: Identifying KPIs (Key Performance Indicators)
84. Defining KPI and examples of KPI in online marketing (5:34)
85. KPI for innovative start-ups in every part of their process (13:17)
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48. SEO competitor link research
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